Wild dose kickstarter update#
Wild dose kickstarter full#
Wild dose kickstarter download#

The one big expense that I can’t seem to find here is the author/designer royalties.

Graphic design is also a significant expense. That’s even on the upper end for our games, which typically have at least 50 unique illustrations, often even in the 75-100 range. I admire Evil Hat for going so deep on art, but I think it’s fairly rare for a project to spend that much on art.

$48k for art (and, I’m assuming, graphic design) is a lot.

But perhaps I’m missing something big–and effective–that Fred can share. You can promote a campaign using your enewsletter, some Facebook ads, a few paid previews, and maybe a banner on BoardGameGeek for less than $5k (and you can go even more shoestring than that if you’d like). If that’s the case, I think $27k is on the high end.

“Marketing” is a big category–by definition, it encompasses every aspect of the product design and rollout–but I’m assuming here that it’s referring to advertising and outreach.

Jamey here! If you’re working on a tabletop RPG for Kickstarter (or just a tabletop game), are these proportional costs along the lines of what you can expect to pay? A few thoughts about that using the data for Thirsty Sword Lesbians: Remaining profit: A little over $88k to be divided between Evil Hat Production and Gay Spaceship Games!

Total expenses: just shy of ~$213k (some rounding in the above numbers) - a little over 70% of our starting revenue.

Project management, social media, customer service, graphic design, Roll20 character sheet and module development: $0, we do all those things in-house at Evil Hat and get our salaries covered by things like our cut of the profits.

Freight: ~$4k to get things from the printer to our US and UK points of distribution.

Wild dose kickstarter download#

Download codes for the Roll20 module: ~$11k.

Manufacture of the physical books: 10,500 units cost ~$39k to print.

Advanced Lovers & Lesbians stretch goals development (text & art): ~$61k (art budget is ~$27k of that, ~$34k for the authors & editors).Thirsty Sword Lesbians book development (text & art): ~$30k (art was over $21k of that April’s writing gets compensated through royalties remaining text costs were for editing, system development, contributor settings authors, sensitivity reading, indexing, etc).Marketing & Miscellany (mostly marketing): ~$27k.Backerkit, where we did our preorders and add-ons and so forth: ~$31k.Kickstarter, after payment processor & KS cut: Just under $270k ($269,822.06 to be exact).

Wild dose kickstarter full#

I’m going to post the full breakdown below (an exact quote from the public update), then I’ll share a few thoughts after the break.

Wild dose kickstarter update#

Alert reader Gaurav shared with me a post-fulfillment project update from Evil Hat Productions that offered the level of transparency I love seeing from creators.